For many operators, this milestone is deeply personal. Jason Cleverley, General Manager of Cooinda Lodge in Kakadu National Park, said the Hall of Fame recognition was a powerful affirmation of their work in one of Australia’s most culturally and environmentally significant landscapes. “This milestone means a great deal to us. It’s not just a marker of time but of consistent values. Operating in Kakadu, we carry the responsibility of not only preserving but amplifying the stories, ecosystems, and heritage of this land. The Hall of Fame recognition reaffirms the deep partnerships we’ve built with Traditional Owners, our commitment to low-impact operations, and our investment in Indigenous-led cultural tourism. It’s something every team member past and present can take pride in.”

For Sunlover Reef Cruises, operating in the heart of Australia’s Great Barrier Reef, sustainability is not optional, it’s fundamental. André MacLaughlin, Chief Operating Officer, said their long-standing certification has been a cornerstone of their business model. “Operating in one of the world’s most iconic marine environments, Ecotourism Australia certification is not just a choice, it’s a responsibility. Being certified for over two decades signals to guests that we are a credible, trusted operator with a long-standing commitment to sustainability. This recognition builds trust with eco-conscious travellers, and opens doors to meaningful collaborations with scientists, educators, and conservation organisations. Perhaps most importantly, it keeps us accountable, ensuring we remain at the forefront of best practices, innovation, and continuous improvement in reef stewardship.”